Dirty hot water or blissful beverage of repute? In a real and self-actualizing way very much both. A few quick thought on our favorite drinl and it's enduring symbolism.
On this entry we are taking a look at the east/west coffee divide and discuss the thriving Texas coffee culture.
Coffee as a Symbol of Patriotism
I some times can't help wondering, why don’t Americans drink tea nearly as much as they drink coffee? The volume of consumption of coffee by Americans is astronomically higher than that of tea. But why?
It all goes back to the Revolutionary War, the war of Independence for the American Colonies as we've explored in previous posts.
In the 18th Century, the United States wasn’t the United States, it was the British Colonies. Then, a handful of Bostonians decided it was a good idea to throw boxes of tea into the Boston Harbor to protest taxes. From that day forth, tea was doomed forever. At least in the States. As soon as the fire of revolution hit the States, anything and everything English was deemed as not only evil, but off-limits and as symbols of tyranny.
For example, John Adams declared tea as a “traitor’s drink,” and started an unofficial boycott of tea in the States. The American people saw this as a unifying quality of the Colonies and vowed to only serve coffee in their households.
From then on, it became viewed as a betrayal to the colonies if you were an American who drank tea. You can’t forget, the Colonies absolutely hated taxation without representation, and the tax on tea, the very same taxation that spurred the Boston Tea Party, inevitably labeled tea itself as a product of the Crown.
One other important detail is that Americans love tradition and (as we've all witnessed over these past few months) Americans certainly love politics.
Coffee and the American Dream
It’s no surprise that coffee sales contribute largely to the American economy. Millions upon millions of Americans consume coffee every single day; what better way to drive income than with a product that’s consistently consumed every day? This not only inspires the strategists and officials behind the U.S. government, but your ambitious, young American that craves the just rewards of her entrepreneurial spirit.
Believe it or not, it’s not difficult to start your own coffee business. We, here at LoveMyCup are perhaps the embodiment of that particular statement. We believe that competing with the national corporations that sell coffee around the States isn't a lost cause it's actually the fun part of embarking on a journey of entrepreneurship. .
We figured that the first step to long term success, was to become “a student of the industry. Attending tradeshows and subscribing to just about every publication on coffee on the planet was our first step. Creating relationships with local suppliers here in Texas was the only step that mattered...
We started a coffee business not because coffee will always be in-demand We didn't think coffee is something most Americans will drink every morning therefore it must be "recession-proof". We started a coffee business because like you, the folks that drink our blends, we believe that coffee can, and very often does, bring us together.
Coffee in the World of Education
The educational world within the United States is one of the success factors, when it comes to the coffee industry in the U.S. College students everywhere are always flocking to whichever coffee chain and/or shop is trendy that semester.
American college students need their morning, habitual dose of caffeine in order to do well in the highly stressful environment that college courses pose. As time goes on, it’s not so much the coffee itself that’s keeping the students awake and energized, it’s the act of drinking coffee that’s propelling American students into their futures as it does with the rest of us!
This may be an oversimplification, however the little secret behind that state of affairs is that we are conditioned to drink coffee from a young age and therefore carry that habit over to when we become more affluent and able to spend more money on complicated and more refined blends.
So, Why do we Love Coffee So Much?
You could argue that, perhaps, coffee is the choice for so many Americans because of habit, or fashion. There is a ton of evidence out there in the research world that supports the claim that coffee has more of a psychological factor on Americans than anything else.
There is also evidence, however, that coffee is the drink of choice for so many of us exactly because we learn to socialise with it.
Coffee is about sharing your thoughts and burdens and successes with the ones you love, and so is our company and blends. We setup our company to bring joy and togetherness to our community and you can be a part of that too!
Try one of our blends below and please remember to share this post with your friends and loved ones too, after all sharing is most certainly caring.
We previously looked at the history and expansion of coffee across the United States. In this series we will look at more depth into the cultural norms of coffee today.
We started this brand while on vacation one weekend. We were making a long drive through Arkansas and talking about our dreams with each other. Michael shared with me his dream of owning a coffee company that was only open a few hours a day. Something that mom and pop could operate after they retire to help make a little extra money on top of Social Security, but doesn’t require them working tons of hours.
We had the conversation a few months back about all the negativity in the world and what we, only 2 small people, could do to make it a better place. We talked about people’s needs and what we can do to help. We asked ourselves and each other hard questions that we don’t really have an answer to. How can we do something to show people that we love them? What can we do in our community that would encompass it in love?
The Turkish coffee is a love affair spanning back centuries. The technotropy of preparation coupled with the very strong blends, traditionally used in this style of coffee make the Turkish an oriental delight that has to be savoured at least once in a lifetime.
This is a short piece about receiving and fulfilling our first oder!
The reason why Latte is some times divisive is because of the passion with which barristas across the globe prepare the beverage itself. We are of course referring to the life long question of whether a latte should be served on a long glass or a short cup.
Macchiatto comes from the Italian word meaning stained. It is generally accepted there are two forms of macchiatto, traditionally the late and the cafe macchiatto
The ristretto is not so much a new coffee methodology, but rather the espresso's shorter cousin. Read on for the low down on one of the most intense coffees out there.
In this blog entry we are looking at the Espresso! This is the base for almost all popular coffee drinks today!
In todays entry we are looking at one of the worlds most popular methods of preparing coffee! That is the Cappuccino or Capo to those of us that have watched one too many Al Pacino movies in any case... Read of for the history and methodology of this real delight!
The wait s almost over folks! We have started the countdown to our stores grand opening and are currently taking pre-orders. Have a read here for the latest.
In this series we begin our exploration of coffee types where we are looking at the worlds most popular ways of drinking coffee! Subscribe to our blog for regular updates and more stories like this or visit our shop for some delicious coffee!
In this entry we are doing a mini interview with the guys who exclusively roast our LoveMyCup blends for us.
We take a final look into the technical side of roasting coffee beans and ask, is it art or science?
The fact remains that the accidental discovery of roasting coffee beans, was what made coffee famous all around the world, given that its great impact has since then been largely related to the majestic aroma and the taste created during the roasting process.
A series about the art and science behind roasting coffee!
On the last of the series about coffee in the workplace we are looking at coffee our own workplace and some other interesting news that are happening as we speak.